funzplay
Open Growth BI

Game growth intelligence

Amplify game growth with connected intelligence

Bring campaign performance, creative signals, spend monitoring, and governed advertising workflows into one clear operating view.

Explore Growth BI How it works

Built for game growth across North America and Asia Pacific

funzplay
Search projects, channels…
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Ultron BI workspace Project Portfolio
Jul 01–28
Total ad spend $268.4K Across 5 data sources
Active projects 12 +3 scaling
Connected sources 5 All synced
Project performanceCross-channel delivery
Project dimension
Meta Google Ads TikTok AppsFlyer Adjust
ProjectSpendROASCPAHealth
UA ScaleAcquisition $96.8K3.42×$7.08
Creative LabTesting $61.2K2.91×$8.42
Market LaunchExpansion $72.4K2.68×$9.16
Retention LiftRe-engagement $38.0K3.18×$6.74
Connected dataChannel contribution
5sources live
Meta38%
Google Ads26%
TikTok21%
AppsFlyer9%
Adjust6%

Features

Every growth signal,
finally in one place

A practical intelligence layer for game advertisers who need clearer reporting, sharper creative decisions, and controlled execution.

Campaign performance Unified view
Spend$42.8K
ROAS2.61×
CPA$6.42
01

Campaign reporting

Read spend, impressions, clicks, conversions, ROAS, CPA, CTR, and CVR in a consistent portfolio view.

Creative intelligence

Advertising measurement

Promotion management

Connected data sources

Process optimization

How it works

A simple, clear route
from access to action

Every workflow begins with advertiser authorization and ends with a decision that stays explainable and within the permissions granted.

  1. Step 1

    Authorize

    Advertisers securely connect ad accounts they own or are authorized to manage.

  2. Step 2

    Unify

    Campaign, ad group, ad, creative, and market data becomes one consistent model.

  3. Step 3

    Measure

    Teams compare spend, conversion efficiency, and creative performance in context.

  4. Step 4

    Optimize

    Authorized users prepare and manage campaign workflows with human oversight.

Integration

Connected intelligence,
made operational

Unite approved advertising data, attribution signals, creative identity, and business reporting in one governed ecosystem.

Authorized architecture

Analytics module

Normalize account and campaign structures without taking ownership away from advertisers.

Approved data sources

Permissioned access only

Workflow templates

Reporting · creative · optimization

Campaign data
Creative identity
Attribution signals

One normalized decision layer

2

Service regions

North America + APAC

Need a connected reporting environment for your game growth team?

Discuss your workflow

Performance language

The metrics your team
already runs on

FUNZPLAY organizes the core signals game advertisers use to understand scale, efficiency, conversion, and creative momentum.

Spend$268KPortfolio investment in the current view
ROAS3.24×Revenue returned for every ad dollar
CPA$7.42Blended acquisition cost across projects
CTR2.81%Audience response to live creative
CVR8.46%Click-to-conversion efficiency
Creative42 liveAssets tracked by concept and market

Interface values shown on this website are illustrative product examples, not client performance claims.

FUNZPLAY product · 01

A command center for every growth signal.

Growth BI is FUNZPLAY’s advertising intelligence and operations environment for game teams working across accounts, markets, channels, and creative portfolios.

  • 01 Cross-channel performance reporting
  • 02 Creative-level analysis and lineage
  • 03 Spend monitoring and efficiency alerts
  • 04 Controlled campaign workflows
Visit Growth BI
Search campaigns, creatives…
May 01—28
Overview Campaigns Creative Reports Automation
Portfolio / All gamesGrowth overview
Export report
Spend$84.6KPortfolio
ROAS2.84×+0.31
CPA$6.18−8.7%
Campaign efficiency28-day signal

TikTok API for Business

Authorized access.
Purpose-built use.

FUNZPLAY is building business intelligence and advertising management workflows that let advertisers securely connect and work with their own TikTok Ads accounts.

Permission flow
Advertiser→Authorization→FUNZPLAY

Access is limited to ad accounts the advertiser owns or is authorized to manage. Approved permissions may support reporting and the management of campaigns, ad groups, ads, and creatives.

No resale of TikTok data
01

Secure authorization

Advertisers connect through the official authorization flow and grant only the permissions required.

02

Owned-account access

Users can only access or manage accounts they own or are authorized to operate.

03

Reporting and measurement

Data supports campaign reporting, spend monitoring, performance measurement, and creative analysis.

04

Governed optimization

Any management workflows remain permission-based, reviewable, and compliant with platform policies.

SpendImpressionsClicksConversions ROASCPACTRCVR

About FUNZPLAY

Clearer signals.
Smarter game growth.

FUNZPLAY is a Hong Kong-based growth intelligence company built for game marketers. We connect campaign, creative, and measurement signals so teams can see what is working and move with confidence across markets.

Discover FUNZPLAY

What we believe

A better growth workflow should feel less like assembling reports and more like understanding the next move.

See the whole picture

Campaign, creative, and attribution signals come together in one operating view.

Move with confidence

Clear reporting and governed workflows support every stage of game growth.

Hong KongNorth AmericaAsia Pacific

FAQ

Clear answers about
FUNZPLAY

What advertisers and platform reviewers may want to know.

What does FUNZPLAY provide?

FUNZPLAY provides promotion management, reporting, creative management, and advertising measurement capabilities designed for game advertisers.

Who owns the advertising account data?

Advertisers retain control of their accounts and data. FUNZPLAY only processes data from accounts a user owns or is authorized to manage.

How will TikTok API data be used?

For approved reporting, spend monitoring, performance measurement, creative analysis, cross-channel analytics, and authorized advertising workflows. TikTok data will not be resold.

What is Growth BI?

Growth BI is FUNZPLAY’s business intelligence and advertising operations environment for campaign, creative, and growth reporting workflows.

Which regions does FUNZPLAY serve?

FUNZPLAY is based in Hong Kong and is building services for advertisers operating across North America and Asia Pacific.

Does FUNZPLAY currently list common clients?

Not applicable at this stage. API access is being requested to support internal and future client reporting workflows.

Ready to connect the signals?

Let’s make game growth
easier to read.

Explore Growth BI or talk with FUNZPLAY about a governed reporting and advertising management workflow for your team.

Open Growth BI Contact FUNZPLAY